The Signage Evolution
The sign industry has evolved over the past few decades. You may remember the classic porcelain service station signs illuminated with high-watt light bulbs, like “Texaco” and “Skelly” (which are now highly valued collector items). Then came the vacuum-formed, plastic-faced signs that were backlit with fluorescent lamps and used a marquis with changeable plastic “Wagner” or “ZIP” letters for specials and fuel pricing. Today, large LED displays offer high impact, animated message systems that employ a marketing strategy. As I learned and worked in the family sign business from the ground up, I witnessed part of this evolution personally.
One of the latest contributions to the signage evolution is interior digital video signage. More and more restaurants, retailers, service locations and medical offices are using these displays for various content to engage their customers.
“Video enhances the customer experience: People like videos and have come to expect them. And often videos are the best way to impart the information. Video boosts customer service by increasing customer engagement, leading to higher customer satisfaction.” – Right Answers Inc.
The days of the static white board food menu are being replaced with high definition product photographs and videos with brief descriptions and pricing. Digital menu boards help customers make decisions faster and more accurately, while reducing order and wait times. CarterEnergy customer, Sugarfoot C-Store & BBQ, experienced this first-hand when they made the decision to go with digital menu boards for their BBQ and their new Fresh Burrito Bar in their C-Store.
Digital signage is being utilized to highlight a menu of specific auto services that KCI Auto Care offers while customers are traveling through Kansas City International Airport (KCI). Big-O-Tires uses their digital signage for service pricing and to educate customers with Auto Seasonal Preparation videos.
Other digital sign applications include interactive (touchscreen) building directories and wayfinding kiosks, company information in lobbies, trade show booths, in-store video billboards, video walls, cylinders and boxes, to name a few. Take a moment to notice the digital signage around you, and you will be amazed how prevalent and creative this marketing tool has become.
This article was written by our guest blogger, Corey Coffelt, owner of Digisign Systems, who draws from a lifetime of experience to implement the best in digital sign systems. His company offers turnkey digital signage systems nationwide. For more information, contact Corey Coffelt at [email protected].